European Commission Head of Policies. General Directorate for Research and Innovation.
20 countries participate in the PRIMA programme (Mediterranean countries from the EU and north of Africa), a long-term project (2018–2027) whose allocated budget totals €400 million.
Jaime Lamo de Espinosa
Professor Emeritus at the Polytechnic University of Madrid. Ex-minister of Agriculture.
We need to implement a climate-smart form of agriculture that incorporates new concepts such as virtual water and water footprint.
Xavier Cardoso
Marketing Director at Nalco Water
Reducing water consumption throughout all stages also reduces energy use, which increases economic competitiveness.
Josep Molas
Director of Coca-cola's Global Spring and Mineral Water Quality
The company has achieved the goal of reducing water consumption by 27% when compared to 2004 by applying a cross-cutting approach to water resources and making use of new technologies.
Tomás Michel
Scientific coordinator at the Iwater fair
We need to be able to cover individuals' needs, but also those of agriculture and industry. To do so, we need to stop competing for this resource and start collaborating so that we can guarantee it.
Dirk Van der Stede
CEO Flander Knowledge Center Water
42% of all employment, worldwide, depends on water. In industry, the cost of water is second to its availability. Lack of water compromises most companies' sustainability.
Did you know that...
We're striving to be a Towards Zero Waste event: A Carbon Neutral and Zero Waste event
